I'm not a fashionista, or any -ista. I tried being a barista once but it didn't stick.
As a non-fashionista, I often look at Land's End because 1) I'm over 40 and 2) I'm all about ease of access and 3) I tend to like some of their stuff, like bathing suits or leopard-print cardigans 4) I'm getting a bit more conservative with my wardrobe as I get older. (Whaaaaah!)
Let's be real, some of Land's End merchandise is overpriced poorly designed crap. Like, I will never buy another set of sheets from them, and some of their tops are really poorly made.
I usually order stuff online, get free shipping, then return it at the local Sears store which has a Land's End shop within. It's near the Kardashian Kollection of spandex-pleather-jeggings that I can't figure out. Who's buying them? It's also one of only two reasons to go to Sears now, the other being Craftsman tools, and Salty D. loves visiting that department.
The Land's End customer service center in Sears is pretty bad. There's usually a wait and the sales associates don't quite expedite quickly and there's always "we're having a problem with the system." But I put up with it so I don't have to pay return postage. I hate paying to return.
A few months ago I was returning something that fit horrifically and decided to check out other stuff in person. I had recently lost some weight so I thought I'd look at dresses - I never wore dresses when I was heavier because I could never get the right fit in my non-fashionista ways. Oh, there's always the surplice-neck or wrap-dress that will flatter curvier bodies, but unless I want my bra to show I've vowed to stay away from them until I get skinny.
In the Petites section I found this gem, the Matte Jersey Pleated Neck dress. Now, I'm not petite - I'm 5'5". But sometimes regular sizing is too draggy so I thought I'd try it in petite, black (naturally.) It fit like crazy whoah. I paid full price. Very flattering, I can replace the tie belt with a skinny fuschia belt, wear it with flats or heels, dress it up or down. I love it. I'm wearing it today with a pair of glittery gold flats. I have a day-to-night thing going on with work today.
If you're in the market I'd recommend you check it out pronto, because it's reduced in price. Available in black or a kinda cool pattern that will also be very flattering and versatile.
I've bashed Land's End as much as I've praised them so I certainly haven't been compensated in any way. Just a real recommendation.